Privacy Policy

At 4LC Digital, we are committed to protecting the privacy and security of our clients, website visitors, and all individuals who interact with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.4lcdigital.com or engage with our digital marketing, SEO, paid media, social media, web development, branding, analytics, and marketplace management services.

By using our website or services, you agree to the terms described in this Privacy Policy. If you do not agree, please discontinue use of our website.

1. Information We Collect

1.1 Information You Provide to Us

When you contact us, request a consultation, or engage our services, we may collect:

Full name and job title
Company / business name
Email address and phone number
Business goals, marketing budgets, and campaign requirements
Any information submitted through our contact forms or WhatsApp

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies, tracking pixels, and analytics tools including:

IP address and browser type
Pages visited, time spent, and referring URLs
Device type and operating system
Google Analytics data (via Google Tag Manager)
Ad performance data from Google Ads and LinkedIn Ads platforms

1.3 Information from Third-Party Platforms

As a digital marketing agency, we manage campaigns and accounts on behalf of clients. In doing so, we may access or receive data from:

Google Ads, Google Search Console, and Google Analytics
LinkedIn Campaign Manager
Facebook / Instagram Ads Manager
E-commerce platforms such as Amazon and Flipkart
Website CMS platforms and hosting environments

2. How We Use Your Information

We use the information collected for the following purposes:

To respond to inquiries and provide digital marketing services
To develop, manage, and optimise SEO strategies and paid media campaigns
To design and develop websites tailored to your business goals
To create reports, dashboards, and performance analytics for your brand
To manage marketplace listings on platforms such as Amazon and Flipkart
To communicate service updates, proposals, and campaign insights
To improve our website user experience and content quality
To comply with legal obligations and industry standards
To detect, prevent, and address technical or security issues

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. We use Google Tag Manager (GTM-T9KJQBLR) which may deploy tracking scripts including Google Analytics, conversion tracking, and remarketing pixels.

Types of cookies we use:

Essential Cookies: Required for core website functionality and navigation.
Analytics Cookies: Help us understand how visitors interact with our website (e.g. Google Analytics).
Marketing Cookies: Track the effectiveness of our advertising campaigns across platforms.
Preference Cookies: Remember your settings and improve your user experience.

You may disable cookies through your browser settings; however, some features of our website may not function correctly as a result.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

Service Partners: Trusted vendors and tools (e.g. Google, Meta, LinkedIn, Elementor) required to deliver our services.
Legal Requirements: When required by law, regulation, or government authority.
Business Transfers: In the event of a merger, acquisition, or sale of business assets.
Client Reporting: With designated client team members as part of agreed service deliverables.

5. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, loss, destruction, or disclosure. These include access controls, secure data storage practices, and limited access to sensitive client data on a need-to-know basis. While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, to provide our services, or as required by applicable law. Client campaign data and account access credentials are retained for the duration of the engagement and deleted or returned upon termination of the service agreement.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right to access the personal information we hold about you
Right to request correction of inaccurate or incomplete data
Right to request deletion of your personal data
Right to withdraw consent at any time where processing is based on consent
Right to object to or restrict certain types of data processing
Right to data portability

To exercise any of these rights, please contact us at info@4lcdigital.com. We will respond to your request within a reasonable timeframe.

8. Third-Party Links

Our website may contain links to third-party websites including our social media profiles on Facebook, Instagram, and LinkedIn, as well as partner certification pages (e.g. Google Partner badge). We are not responsible for the privacy practices of these external websites and encourage you to review their respective privacy policies.

9. Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, or applicable laws. The updated policy will be published on this page with a revised effective date. We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please reach out to us: